Cathy Doll Celebrates 10 Years of Beauty with a Week-Long Pop-Up Experience at SM Mall of Asia
Cathy Doll marks a meaningful milestone as it celebrates 10 years in the Philippines with a week-long pop-up experience at SM Mall of Asia from May 14 to 20, 2026. More than just a retail activation, the space brings together beauty, nostalgia, and newness, inviting fans to reconnect with the brand while discovering its latest innovations.
Originally from Thailand and brought to the Philippines by Lifestrong Marketing Inc., headed by Ms. Marge Lee and Lance Lee, Cathy Doll has grown into a well-loved beauty brand known for accessible, trend-forward products that resonate with Filipino beauty consumers.
Blending its signature Thai-beauty-inspired charm with playful, trend-driven experiences, the pop-up transforms into a vibrant beauty playground, complete with interactive zones, product discovery moments, and exclusive, pop-up-only offers.
A Milestone Opening: From Nostalgia to Newness with Toni Sia
Cathy Doll officially opened its 10th Anniversary Pop-Up celebration with a special launch led by Toni Sia, alongside brand partners, media, creators, and longtime Cathy Doll supporters.
Guests were welcomed through an opening ceremony and immersive store walkthrough featuring Cathy Doll’s most loved products, newest releases, and interactive experiences across the pop-up space. At the center of the launch was the unveiling of the new Aqua Sun Bright Up line — designed to deliver everyday sun protection with a naturally brightening glow.
To further celebrate the milestone, Cathy Doll also hosted an intimate gathering themed “2026 is the New 2016 Throwback Party,” a heartfelt tribute to the brand’s 10-year journey and evolution alongside its community.
The celebration blended nostalgia with newness through curated moments including the premiere of the Cathy Doll 10-year campaign video, live product demos, content sessions, and a spotlight presentation of the Aqua Sun Bright Up. Guests also enjoyed interactive experiences such as the Dollie Charm Atelier, where attendees created personalized keepsakes inspired by their Cathy Doll memories and self-expression.
Adding a personal touch to the celebration, creators like Nikki Tiu and Toni Sia shared their own Cathy Doll stories and beauty journeys with the brand through the years — reflecting how Cathy Doll has continuously evolved with every trend, routine, and generation of beauty lovers.
The intimate gathering concluded with a special recognition of OG Cathy Doll KOLs and longtime partners who have been part of the brand’s growth over the past decade, making the celebration both reflective of its roots and exciting for the new era ahead.
A Week-Long Beauty Playground
Following its milestone launch, the Cathy Doll 10th Anniversary Pop-Up continues with a full week of themed activities designed to spotlight key product categories while creating immersive beauty experiences for shoppers and fans alike.
Each day brings a new way to discover Cathy Doll through live demos, creator-led content, interactive sessions, and exclusive in-store experiences.
Highlights throughout the week include Lip Care Spotlight Day with Nikki Tiu, Beauty Must-Haves Day with Jastine Lim, Glow & Care Essentials Day, and Sun Protect & Refresh Day, each offering creator-led activities, product discovery, and interactive beauty experiences.
The celebration wraps up with Last Chance to Glow Day, featuring exclusive promos and final pop-up moments for guests before the event officially closes.
A Decade of Glow and More to Come
For the past 10 years, Cathy Doll has remained a go-to destination for accessible, trend-forward beauty, growing alongside a generation that values self-expression, confidence, and individuality.
More than a celebration of the past, the anniversary marks a new chapter for the brand: one that continues to evolve with its community while staying true to what made people fall in love with Cathy Doll in the first place.
Because with Cathy Doll, beauty has always been about more than just products, it’s about Creating Your Statement.
Here’s to 10 years of Cathy Doll, and many more glowing moments ahead.